A leading life insurer in India, offering 29 retail and 8 group products along with 7 rider benefits, this company provides customized insurance solutions to both individuals and corporates.
With a strong multi-channel distribution network, including agents, bancassurance partners, brokers, and online platforms, the insurer has built a reputation for reliability, customer focus, and product innovation.
The Challenge: The insurer was running multiple nationwide marketing campaigns and needed their online portal to handle sudden spikes in traffic. Their key challenges included:
Scalability Issues – Hardware upgrades were required frequently to meet unpredictable campaign loads. Operational Overheads – IT support teams had to travel across branches, raising costs and delays. Performance Bottlenecks – Oracle 12c databases faced latency during peak workloads. Lack of Automation – Manual provisioning slowed response time, and backups/clean-ups were inconsistent. Security Concerns – Public-facing applications lacked defined data security measures. Compliance Needs – Infrastructure had to meet strict business and data protection requirements. The company needed a secure, scalable cloud solution that could ensure uninterrupted services to end customers.
The Solution: Pentagon (PSSPL) migrated the insurer’s workloads to AWS Cloud, implementing a robust and compliant environment:
Proof of Concept (POC) – Conducted a 15-day POC to validate AWS scalability, where servers were provisioned in hours instead of days. Scalable Infrastructure – Deployed a 2-tier architecture with application and Oracle DB across two subnets for isolation and high availability. Auto Scaling – Configured EC2 Auto Scaling with Elastic Load Balancer (ELB) to handle campaign traffic surges seamlessly. Oracle RDS on Multi-AZ – Migrated Oracle 12c to RDS with Multi-AZ, ensuring failover, redundancy, and minimized latency spikes. Read Replicas – Implemented read replicas to improve performance for read-heavy workloads. Security & Compliance – Applied Network ACLs, Security Groups, AWS WAF, and NAT Gateway to secure application and database layers. Backup & Monitoring – Configured S3 for backups, snapshots, and CloudWatch for real-time monitoring. Proactive Support – Provided on-site/off-site support, cost optimization, and proactive infrastructure tuning.
AWS Services Used:
Amazon EC2 & Auto Scaling AWS Elastic Beanstalk Amazon RDS (Oracle 12c, Multi-AZ + Read Replica) Elastic Load Balancer (ELB) Amazon S3, EFS, Snapshots AWS WAF, NAT Gateway, VPC, VGW, Site-to-Site VPN Amazon CloudWatch & SNS AWS Marketplace (Oracle Database)
Benefits
Massive Scalability
Peak workloads scaled from thousands of users to millions of hits without downtime.
Business Growth
Campaign performance improvements boosted sales from 5% to 18%, increasing profits by over 25%.
Cost Savings
Eliminated frequent hardware procurement and reduced CAPEX through a pay-as-you-go model.
High Availability
Multi-AZ RDS ensured database resilience and faster recovery.
Enhanced Security
WAF and role-based access improved compliance and protected customer data.
Faster Time-to-Market
Automated provisioning allowed quick deployment of new campaigns.
